We have seen packaging trends changing over the years. Packaging is more than a container for products these days, thanks to eco-conscious materials and interactive experiences. Consumers are increasingly captivated by brands that leverage technology, storytelling, and creative aesthetics.
Some of the packaging trends for 2024 are mentioned below.
1. Sustainability is Everything:
There is no doubt that branding is everything, but it has become a trend for brands to use sustainable materials to cater to customers who are cautious about environmental factors. Consumer behavior is influenced by teenagers’ awareness of recycling and carbon footprints.
When cradle-to-cradle materials are combined with a design that goes beyond just looking pretty, it grabs your customer’s attention and makes you stop and think.
Take Apple as an example, they have changed their packaging strategy to be more eco-friendly and have lessened their carbon footprint. Sure, 2024 is going to be the year for sustainability, and if you are thinking of switching packaging, then now is the right time to do it.
2. Add Moving Parts to Interact Customers
Paperboard packaging is becoming more creative and innovative day by day. Now it’s not just about providing eye-catching packaging for your products, it does matter, but the factor that makes your customers remember you by providing an interactive packaging and unboxing experience.
It makes the experience richer, more intimate, and enhanced by revealing the experience and messages through a QR Code as you open up or slide in playful inserts into a picture frame.
For instance, The Hershey Company uses QR codes to interact with its customers. If you interact with the QR code it will land you on their record and receive page, where customers can leave their sweet messages and reviews for kisses.
3. Back To Basics
A brand can have more than one product. And if you are one of them, then the best approach is to go for the basics. The simpler it would be, the more luxury and premium feel will be given to your products. Not only does this make your packaging eco-friendly but also gives that sleek and high-end vibe. With intricate ridges, consumers have a tactile experience before using or tasting the product. Textured or embossed glass enhances a product’s design, as well as leaving a lasting impression in its users’ minds.
4. The Art Of Delicate Details
Have you ever felt connected with the packaging itself? If yes, then you might know what we are talking about. It’s about giving every bit of detail to your consumers through your custom product packaging. Adding some unique detail that goes with the products and their usage, gives your customer a feel of being connected.
Consumers are often captivated by the seemingly insignificant touches, or by one simple feature that sets a brand apart without feeling gimmicky.
Take custom-made boxes for games as an example. Have you ever played Dungeon & Dragons? The way they put details on their packaging with embossed designs and instructions gives a feel that they are trying to captivate their audience.
5. Ocean-based feedstocks Seaweed Packaging
Over the past few years, we have been seeing a change in the packaging industry, many packaging manufacturers started offering Seaweed packaging solutions. There’s a solid reason behind it. The places that are most affected by packaging waste are either the sea, river, or ocean, which harms the sea’s lives. Seaweed packaging gets easily dissolved into the water without harming any sea life. Take Notpla as an example, they only focus on providing packaging solutions that are based on seaweed or easy to dissolve.
So, if you are looking for a new packaging approach and to impress customers, try opting for Ocean-based feedstock Seaweed Packaging.
6. Making A Statement & Use Labels
A bold statement is all the rage when it comes to packaging design. Brand values and features are shouted out loud and clear by the packaging! You can add bold designs to make a strong impact. You can also make a solid statement by using custom labels and tags while providing the correct information, messages, and brand values. Customers are more likely to engage with your product packaging if you are providing them with all of the attributes of your product.
This not only enhances the product’s shelf presence but also reinforces the brand’s identity and messaging.
Conclusion
In conclusion, to bring more sales and attract customers then following the 2024 packaging trend is what you need. Each packaging trend has different advantages and you need to follow the one that suits your business the most.
Follow these trends and start boosting sales for your brand and attract customers by standing out in the market. Whether your business needs sustainable paperboard packaging seaweed packaging, or the basic one, 2024 is the right time to do it.
