If you own a family business, you probably want to make sure it will last. Family business coaching teaches you what to do for branding, business strategies, and how to keep your business running. Having strong family dynamics within the business is also key. Here are a few things to look at when working on your branding:
Determine Core Values
When building your business plan, you want to make sure that all your core values are represented. These include customer service, small-town values, or a focus on craftsmanship. Work with your business coach to decide what your business stands for at its core. You can then use these ideas to brainstorm how you want people to feel about your business when they see its name or logo.
Write Your Business Story
Businesses start when there is a want or a need that is recognized and built on. Write the story of why the company was started and what you are looking to provide. This draws in customers who feel the same way or have interests that are similar to yours. Your story may be included on your website using SEO keywords to brand and build your customer base.
Create Your Logo
You can decide on a logo and your brand identity with the help of family business coaching. These coaches understand what sells well and how to market specifically to family businesses. Choose an image and logo representing your story, your core values, and the goods or services you provide. Once you are confident in your image, you may start to determine the colors, fonts, and other pieces of your brand identity. Use this same branding on all letterheads, advertising, and within the store decor so customers recognize you and your brand.
Focus on Expertise
Whether your business has been running for years or just starting up, focusing on your expertise when deciding on marketing may help you find new customers. Your business’s specialty could be building, cooking, cleaning, software, and so on. Use your skills and ideas from business coaches to determine how to advertise and reach your customers. Fairs, festivals, and other community events can help get your name out.
Communicate With Customers
Newsletters are one way to help maintain your customer base by letting them know about sales or deals you’re offering. Use your logo and fonts on any swag you hand out so customers recognize your business when they see it. You can also provide discounts for customers who frequent your business. This helps create a loyal customer base who may then suggest your company to others.
Have an Adaptable Vision
Marketing trends change, but your core values remain the same. Find ways to use your branding where it can adapt to current trends. This can be the ads you run, how you present your logo, or using trending videos. Using a business coach can help you learn what is working at the time and if you need to change anything.
Use Family Business Coaching for Branding
Marketing for your family business means finding the right logo, marketing campaigns, and tone that fits your values. Business coaching can help you decide how to brand your business in a way that matches or stands out from others in your field. Contact a business coach today and help keep your family company running for years to come.
